American Manufacturers of Outdoor Gear Get “Sassy”

June 3, 2015

Proud, rugged, American spirit and the great outdoors have always gone hand in hand. No wonder California-based Kokatat and dozens of other U.S. companies in the outdoor industry are passionately committed to American manufacturing. To celebrate this commitment, Kokatat, the leading U.S. producer of paddle sports gear, created the American Made Outdoor Gear Awards. And who better to grace it than the notorious creature of American-made legend that roams the great outdoors, the Sasquatch.

Photo credit:

Photo credit:

The “Sassy” trophy, a 3-foot-tall likeness of the Sasquatch hand-carved out of redwood, is awarded annually to the company with the most compelling “made in America” story. Sterling Rope in Maine took home the Sassy this year, beating out more than 110 other companies that applied for the award. Sterling has been producing premium life safety ropes and hardware since 1992.

In addition to the overall winner, winners in several categories based on company size were also awarded.  The category winners received a miniature version of the “Sassy” trophy, and included American manufacturers like Voormi, Dahlgren Footwear, Polar Bottle and Cascade Designs.

Learn more about the winners of the 2015 American Made Outdoor Gear Awards as well as winners from previous years at